“Kind Heart” campaign to collect things and toys for low-income families has started in Naberezhnye Chelny. The charity event is held on the initiative of the environmental movement “Garbage. No. More. Naberezhnye Chelny” as part of the environmental project “Eco Assets” with support of the Prikamskiy Territorial Administration of the Ministry of Ecology and Natural Resources of the Republic of Tatarstan and the Department of Education and Youth Affairs of the Executive Committee of Naberezhnye Chelny.